I’ve dipped my toes into many topics online. I could technically date my passion of digital media to Middle School (2003-2004) when I streamed music, admittedly illegally, over the internet and created my own online radio station. From there I decided to start a current events and politics podcast in 2006 called P Radio Live. We weren’t live and we weren’t on the radio, so we decided to change the name to The Current, and the show ran for 215 episodes until I finally ended it in January 2012.
Politics got too icky, too personal, and too catty. I was tired of the bickering just planning for the show, so I decided that I wanted to go back to my roots; technology. I grew up a computer geek. While other 10 and 11 year olds were outside riding bikes and digging in the dirt, I was building computers. Yeah, I was a nerd. But I loved it and I still do. That’s why I started talking tech again, and with the added component of social media, the technology space has never been more interesting or important.
I have a Bachelor’s of Arts degree from Michigan State University in Media Arts, that’s fancy speak for TV, radio and film. I picked media arts because rich digital media is incredibly important to digital marketing. Social media is made exponentially better with a video or amazing photo. And businesses can tap into a whole new level of interaction with a weekly video or audio podcast. I truly believe the fields of social media and digital media are attached at the hip, and you need a broad digital media strategy to succeed.
While in college, I also served as the lead student announcer for Michigan State BigTenNetwork.com broadcasts. In total I called more than 25 men’s basketball, women’s basketball, volleyball, soccer, and football games. In my spare time, which is admittedly rare, I enjoy watching TV (mostly terrible reality television), going to Tim Hortons (usually order an ice capp, but with milk not cream), and exploring everything this great country has to offer (go drive around the countryside sometime). I pretend I can golf (I can hit the ball, but it usually doesn’t go straight) and once upon a time I played basketball (I was a defensive specialist – which is code for, I couldn’t score).
I currently work at Kellogg Company in Battle Creek, Michigan as a Digital Marketing Technologist with a primary focus on Social Media. I spend my days managing and analyzing our social media technologies (management tools and listening tools), working with brands and digital agencies to implement social solutions across our web portfolio, and working with digital agencies to develop and launch websites for numerous Kellogg brands. Essentially, my role is to act as a business partner to other departments of the organization to make sure they have the social tools they need to interact with our consumers.
If you’d like to contact me the easiest way is to tweet me @JacobBodnar. If you don’t have a twitter, or don’t want the world to know you’re contacting me (and I can’t say I blame ya), shoot me an email jacob at redtie dot tv.